To the average person, when you say “I’m a Coach” what do you think it means to him?
Whenever you use the word “Coach," you will not be on the same page with the person on the other side of the conversation.
The situation gets more worse when a new coach try to explain about coaching by saying “Coaches don’t give advice” and “You have the answers within you,” and "You are responsible and accountable for the outcome you receive" which would cause most people to wonder “Really? If all the things are with me, then why would I hire you!!??”
Instead of explaining 'what is coaching' better focus on communicating the benefits and results you provide to them, and not how you provide them.
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