Sunday, January 31, 2021

Marketing is not a department..

 Marketing is not a department...!!

When we visit any company or Industry, we sure to see a department called marketing. marketing is not a department. You can have account department, design department, engineering department, Admin and HR department, Purchase department and so on...but you can not have a Marketing as a department.

This is because:

$ Every time your receptionist answer a phone call, its a marketing.
$ Every time an email goes from your company, its a marketing.
$ Every activity on your company's website is a marketing.
$ If you receive and welcome customer at your door step is a marketing.
$ If you are in retail business, your checkout counter would be a marketing.
$ If you provide service to your customer is a marketing.
$ If a visitor walks in to your exhibition booth, the courtesy offered is a marketing.

Marketing is not just few individual events or actions you perform. It is the sum total of everything you say and you do.

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