Do you practice a story telling?

Whether you want to touch a nerve, reach a new audience, or boost your sales, influence and create a larger impact, storytelling is the most powerful tool in your arsenal.

As humans, we are familiar with stories right from our childhood. We love a good story, and when it resonates with us, it can drive us to take action when nothing else can.

Think about it. Which would you rather read, an interesting story, or a sales pitch?

Which you are more likely to remember even after weeks, a compelling story you have heard, or a features and benefits comparison presented by a salesperson?

And which are you more likely to buy, a story you can relate with, a story you can see yourself in, or a product that does x, y, and z?

Let’s not go too far. Put yourself into your client’s position.

If you think back on your most recent purchases, chances are more that you’ll find a story that resonated with you, and that drove your decision to purchase.

You must have heard it time and again, people buy from those whom they know, they like, and they trust. And among these three, part of getting to know you are listening to your stories, getting engaged with your stories and feel related with.

Your potential clients want to know many more things about you, how you came into the business, what drives you to make your decisions, what are the challenges you have faced and what lessons you learned along the way.

Don’t make a mistake to make a jump start your stories to be directly related to business. It doesn’t work that way. Absolutely not.

What you need is to drive home a point about relationship building gradually, gripping and get dissolved into your story so that every person finds himself in your story, to be in and feel the same what you feel. That’s where you strike a connection with your audience or your clients.