Monday, July 20, 2020

Coaching practice


Success as a Coach requires time, focused action, commitment, and a quite a few high-level skills to differentiate yourself from others and to generate a large enough community of prospective clients who can fill your pipeline as paying clients.



A general survey about coaching needs confirms that of all the people that reach out to pursue coaching, only 40% are actually ‘coachable,’ and out of those, only 30% end up signing up for coaching services.



In my opinion, coaching is meant for strata or group or culture that exist at the highest level of Maslow’s hierarchy of needs – the level of ‘self-actualization.’



Today, however, due to current pandemic situation and also our economic crisis has pushed millions of people down, several levels of the hierarchy down– to the level of “safety” so that their primary focus has now shifted on financial security and safe working conditions and not on getting coached.



If you’re interested in starting a practice or a business as a life coach during these times,

it’s utmost important to seriously evaluate yourself, your abilities and talents, your passion for coaching, and your commitment to launch and maintain a thriving coaching practice.



I am not trying to discourage you from following your dreams but to present a realistic picture of what’s essential in running a successful coaching practice today. This is not only for coaching alone but it is applied to any business in present times.

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