'Framing' is important.
"Hey the dust bin is full, need to be emptied."
"It would be a great help to me if you can empty the dust bin.".
It's not what you say but how you say makes things happen.
In psychology, it is termed as 'framing'.
We respond differently to the identical situation how it has been presented.
On a buffet table two items are labelled differently. One is labelled as ' 99% fat free' and the other one is labelled as '1% fat content'.
Most of the people will choose the former one.
Framing is more widely used in Financial Products.
The brochure will have nice graphical presentation of the performance and they will go in past years back enough from which the upward trend is just emerging.
Take a case of a newly launched car who put emphasis on highlighting the mileage and car tyres.
Most of the buyers will overlook the engine, braking system and interior.
The mileage and tyre becoming the selling point.
So, 'framing' is very important in everything.
"Hey the dust bin is full, need to be emptied."
"It would be a great help to me if you can empty the dust bin.".
It's not what you say but how you say makes things happen.
In psychology, it is termed as 'framing'.
We respond differently to the identical situation how it has been presented.
On a buffet table two items are labelled differently. One is labelled as ' 99% fat free' and the other one is labelled as '1% fat content'.
Most of the people will choose the former one.
Framing is more widely used in Financial Products.
The brochure will have nice graphical presentation of the performance and they will go in past years back enough from which the upward trend is just emerging.
Take a case of a newly launched car who put emphasis on highlighting the mileage and car tyres.
Most of the buyers will overlook the engine, braking system and interior.
The mileage and tyre becoming the selling point.
So, 'framing' is very important in everything.
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