Don’t overdo anything.

If you get a document where every word is written in bold, in reality, an important aspect of the document will go unnoticed.

If you say everything is crucial and important, nothing will remain important to be crucial.

If you say everything is disastrous or extraordinary, chances are there that it would be neither.

If all that you do is yell and scream, eventually you produce just a noise.

If you want to be heard.

If you want your message to be noticed.

If you want people to understand your priority.

If you want people to acknowledge your work.

Then…you need some light and some shade.

You need clear sound amidst the noise.

You need meaning to a picture amidst strokes of the paint brush.

You need some nuance, some differentiation, some distinction.

We should be able to tell what to take notice of and what to ignore.

So don’t overdo the bold.

When everything is bold, nothing is bold.