You are your Brand.

Before your clients buy coaching as a product. They buy ‘YOU’.

Your personality.

Your experience.

The unique qualities (in the client’s eyes), only you possess.

Conventionally we are familiar with term “branding” related to a corporate logo with a tagline that is slowly disappearing and what remains as a brand is just being YOU.

Your Authentic Voice

How you speak and how you write speaks a lot about you. Even how you act on camera or in an audio interview or in your own podcast, has the power to instantly connect you to your audience.

Sometimes your voice and your speaking style becomes a more important aspect of your personality and has the power to attract a specific audience.

In recent years, a few high profile coaches and product sellers have become celebrities of a sort, largely because of their presentation skills and their impactful voice and delivery style.

Your story

Your story—which you might be feeling boring and uneventful, sometimes works as a powerful tool that can help to solidify your brand and attract just the right kind of audience for you.

Your story need not have to be dramatic, and you certainly don’t have to share everything, but whatever you share it does have to be yours.

Be your true self, and you’ll have the right audience.

You become their self-selection, and that’s how your perfect client will find you.